Views: 2 Author: Site Editor Publish Time: 2026-09-09 Origin: Site
The 2026 Global Marketing Technology Summit (GMTS) was recently held in Shanghai under the theme “Connecting Intelligence Globally, Winning Through Marketing: AI-Driven Global Marketing.” The summit brought together marketing professionals and industry leaders from consumer retail, automotive, food, solar PV, AI technology and other sectors to explore how AI is reshaping consumer insights, global branding, digital marketing and business growth. Yang Xuefei, Global Marketing Director of ZNSHINE SOLAR, was invited to attend the event and share the company’s practical experience in AI-enabled global marketing, with a focus on cross-cultural marketing, localized content and global market operations.
For new energy companies accelerating their global expansion, the impact of AI goes far beyond improving content production efficiency. Differences in culture, market conditions, customer needs and communication habits across countries and regions make it essential for Chinese companies going global to truly understand local markets and customers. At the summit, Yang Xuefei delivered a presentation titled “Beyond Cultural Misalignment: Practical Applications and Insights of AI-Driven Cross-Cultural Marketing,” sharing how ZNSHINE SOLAR is leveraging AI across market analysis, content creation, data feedback and strategy optimization to build a more efficient global marketing system and use AI as a bridge between different markets.
AI applications at ZNSHINE SOLAR are not limited to marketing. The company is also advancing digitalization and intelligent manufacturing across its production operations. At its Suqian manufacturing base, for example, AI inspection systems have been introduced to intelligently identify and monitor key stages of the production process, further improving manufacturing efficiency. At the same time, digital systems collect and analyze production data, extending product traceability from traditional batch-level management to individual module-level tracking, making production processes more transparent and quality management more precise.
From AI inspection and digital traceability to AI-driven global marketing, ZNSHINE SOLAR is gradually integrating intelligent technologies into R&D, manufacturing, marketing and services. Rather than simply replacing human work, AI helps enhance the judgment and execution capabilities of professional teams through data and intelligent tools, enabling the company to identify issues faster, understand markets more precisely, and continuously capture and reuse experience across global operations.
At the summit, Yang Xuefei also received the “Marketing Digitalization Pioneer Award” for her practical work in marketing digitalization and global marketing. The award recognizes her professional expertise and innovative practices, while also reflecting the industry’s growing interest in digital marketing initiatives within the new energy sector.
From smart manufacturing to global marketing, and from AI inspection on the production line to AI-powered insights across global markets, ZNSHINE SOLAR is exploring a digital growth path tailored to the needs of the new energy industry. The company will continue to deepen the integration of AI with its business operations, combining smarter manufacturing, more precise marketing and more efficient global collaboration to provide customers worldwide with reliable PV products and solutions.
Make green electricity more efficient.
